Jan 21, 2022

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All About Zero-Party Data

by Clark Boyd

Posted on Jan 21, 2022

Data handling is everyone's concern at the moment. But do you know the difference between 2nd, 3rd, 1st and now zero-party data? A recent term that's starting to appear everywhere, zero-party, or trusted, data refers to data the customer intentionally and proactively shares with a brand.   

Host Will Francis chats with digital expert Clark Boyd about how brands can treat this new form of personal preferences and information usefully and responsibly.

Clark recently discussed the topic of zero-party in a webinar. You can also view and download his presentation which has a lot of excellent visual resources. 

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on YouTube, Apple Podcasts, Spotify, and all other podcast platforms.   

Tom Fishburne, cartoonist.com
Tom Fishburne, cartoonist.com

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Clark Boyd
Clark Boyd

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.

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