Digital Strategist Training
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.
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12 years delivering excellence
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Includes DMI Membership
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Enrollment Deadline is Aug 17th
11 Hours Self Paced Learning
Enroll by Aug 17th
100% Online - On Demand
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Digital Strategy Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the best practices in digital strategy.
↗4 Interactive Modules.
↗Associate Level Certification.
↗11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Strategic Thinking↗Buyer Personas↗Digital Marketing Budgets↗Basics of CX↗Risk Assessment ↗Presentation Skills↗ Channel Marketing
What you'll learn
4 Modules • Approx 11 hours Learning content
Module 1 - The Customer and Your Brand Story
Focus on the customer and celebrate your brand story.
Your Brand Story Becoming a Strategic Thinker The Basics of CX Buyer Personas
Buyer Persona Template
Spotify: The Great Audio Disruptor
3 Ways to Make Your Brand Legendary, Star Wars-Style
Launching and Running a Global Digital Marketing
Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk
Deepen your skills in financial control and team management
Planning a Digital Marketing BudgetComposition of the Modern Digital Marketing Team Setting a Digital Marketing BudgetThe Risks with Digital Laws and Guidelines All About the California Consumer Privacy Act
Digital Marketing Strategy - Research Template
Digital Marketing Budgets - The Full Toolkit
Plan your Campaign Strategy with our Seasonal Checklist
The Definitive GDPR Checklist for Marketers
Johnson & Johnson: Big Pharma Pioneers on the Front Line
Module 3 - Channel Planning for a Complex Buying Process
When considering the journeys your customers take to your website, learn how to optimise the various channels you can use to attract them.
Channel Planning The Importance of Putting Mobile First Adaptability in the Workplace The Changed Buying Process
Content and Channel Matrix Template
Channel Performance Tracker
Targets and KPIs Toolkit
Digital Marketing Campaign Brief Template
Influencing Change Through Digital Channels: with DrinkAware
Module 4 - Becoming a Digital Leader
Underpin your digital strategy by developing strong and robust digital leadership.
Transitioning From Managing to LeadingFundamentals of Digital Leadership Successful CollaborationCritical Skills for Senior Digital Marketing Leaders
Master your Presentations
Ahead of the Game: DMI (Podcast)
Planning for the future of Marketing with Olivia Kearney
Digital Marketing Predictions for InsurTech
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
I was really happy with my course... very modern and presented for "easy digestion".
Our 160,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Data and Web Analytics.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Digtal Strategy. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
Members say their course has had a positive impact on their career
200+ 5 Star Customer
Of Alumni promoted upon
completion of DMI course