↗ Double Up! Save 33% on our eCommerce bundle and get actionable skills quickly
E-COMMERCE BUNDLE
Drive data led sales and deliver world class e-commerce experiences.
Double up to save 33% and fast track your eCommerce and Data Analytics skills. Uncover the insight behind your data, collecting and processing your data, improve Conversion Rates, and how to deliver the right message to the right customer, plus much more.
eCommerce
11 Hours • Online • Self-Paced
Modules Include
✓ eCommerce
✓ Customer Experience
✓ Principals of UX
✓ and more...
Data and Web Analytics
11 Hours • Online • Self-Paced
Modules Include
✓ Data Analytics
✓ Data Cleansing
✓ Processing Data
✓ and more...
The Global Authority
12 years delivering excellence
200,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
ECOMMERCE + DATA & WEB ANALYTICS BUNDLE
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Enrollment Deadline is Aug 17th
Course Overview
Duration
16+11 Hours Self Paced Learning
Enrollment
Enroll by Aug 17th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
eCommerce + Data & Web Analytics Bundle Overview
More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what eCommerce and Data & Web Anayltics means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗9 Interactive Modules.
↗2 Associate Level Certifications.
↗16+11 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Principles of UX↗eCommerce↗Inbound and Outbound Channels↗Agile Thinking↗Collecting and Processing Data↗Data Cleansing↗Data Analysis and Forecasting ↗Problem-Solving ↗Customer Experience ↗Conversion Optimization↗Data Security ↗Presentation Skills ↗Visualizing and Reporting Data ↗Google Analytics 4
What you'll learn
5 Modules • Approx 16 hours Learning content
Module 1 - Websites and UX
2h 18mins
Understand how the design of your website can effect on how your customer choose to buy from you.
Knowledge Gain:
Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design
Toolkits included:
UX Writing for eCommerce Sites: A Practical Guide
Case Study/Webinar
Amazon and eBay: Learning from the Online Retail Giants
A Juicy Future for Lemonade Insurance
Module 2 - SEM and Sales Channels
3h 51mins
Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Knowledge Gain:
Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation
Toolkits included:
SEO Keyword Research Toolkit
PPC for eCommerce Tracker
Google Ads Creator Template
Expert Insights:
The Anatomy of an Effective Marketing Email
Tips to Improve SEO for E-Commerce
Affiliate Marketing Explained
Combine your SEO and Affiliate Marketing Strategy
Influencer Marketing: The Ultimate Guide
Module 3 - Awareness & Consideration Channels
3h 3mins
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Knowledge Gain:
Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on
Toolkits included:
Content and Channel Matrix Template
Buyer Persona Template
Digital Marketing Budgets - The Full Toolkit
Seasonal Planning Checklist and Calendar
Expert Insights:
Social Media Strategy That Drives Brand Awareness & ROI
The Best Social Media Channels
Content Optimization for Every Social Media Platform
Module 4 - Social Commerce and eCommerce Tactics
3h 21mins
Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.
Knowledge Gain:
Understanding Social CommerceeCommerce ConversionUsing CRM FeaturesThe Purchase Funnel
Toolkits included:
Facebook Data Feed Manager
Targets and KPIs Toolkit
Funnel Conversion Reporting Toolkit
Case Study/Webinar
Stripe: Driving the New Era of E-Commerce
Expert Insights:
How To Set Up An Ecommerce Business
Reduce Your Shopping Cart Abandonment Rates
A Guide to eCommerce Conversion Optimization
The Best Drop Shipping Business Ideas
Module 5 - Using Omnichannel and CRO to Improve the CX
3h 43mins
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
Knowledge Gain:
Creating E-Commerce Conversion Opportunities The Basics of CX Agile Thinking Changing the Customer Experience Using an Omnichannel Approach
Toolkits included:
Buyer Persona Template
Channel Performance Tracker
Case Study/Webinar
Zillow: Unlocking A New Chapter in Real Estate
Expert Insights:
Digital Accessibility
Customer-centric Marketing Strategies
What you'll learn
4 Modules • Approx 11 hours Learning content
Module 1 - Data and Analytics Fundamentals
2h 47mins
Uncover the insight behind your data. This module brings you through data basics and how to get the most out of the data you already have at your fingertips.
Knowledge Gain:
Understanding Data & Analytics Fundamentals Agile Working ProcessesBig Data and Data Mining Machine Learning, AI, Analysis Types, and Forecasting
Case Study/Webinar
Spotify
Expert Insights:
Some Inspiring Uses of AI in Digital Marketing
Understanding Big Data and Data Mining
Using First Party Data
Module 2 - Web Analytics & Google Analytics 4 (GA4)
2h 32mins
The move to GA4 is a big deal for marketers. We’ll get you set for success on the new interface. Learn how to configure both GA4 and Universal Analytics, gather your data, and use reports for insights on campaign performance.
Knowledge Gain:
Configure GA4 & Universal Analytics Install tracking codes Linking GA to other tools Monitoring campaigns with reports
Case Study/Webinar
Slack
Expert Insights:
GA Walkthroughs with Cathal Melinn
The Best Alternatives to Google Analytics
Module 3 - Data Security and Compliance
2h 48mins
Good data management is underpinned by secure, compliant data gathering and management. Give your customers and web visitors confidence by using GDPR and CCPA guidance.
Knowledge Gain:
Laws and Guidelines Privacy with the California Consumer Privacy Act (CCPA)Key Concepts of GDPR GDPR Enforcement: How the 2019 Google Fine Made a Statement Preparing Your Business for GDPR
Toolkits included:
The Definitive GDPR Checklist
Case Study/Webinar
Netflix
Expert Insights:
Privacy in the Age of Siri and Alexa
Brian Lavery (AccuWeather) on Data and GDPR
Module 4 - Visualizing and Presenting Data
3h 4mins
Present the key findings and insights from your data. Learn how creative visualisation and presentation can help people understand what your data is telling you.
Knowledge Gain:
Reporting, Visualization, and Presenting Data Improving Your Presentation Skills The Best Analytics Tools for Digital Marketing Enhancing Your Problem-Solving Skills Data-driven Reporting
Toolkits included:
Channel Performance Tracker
Funnel Conversion Reporting
Master Your Presentations
Expert Insights:
The Best Analytics Tools for Digital Marketing
Data Visualization Tools & Tips
Getting Hands-On with Analytics
90%
Members say their course has had a positive impact on their career
200+ 5 Star Customer Reviews
81%
of our members have been promoted after completing one of our courses.
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Our 170,000+ Members work for companies like:
Globally recognized certification
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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90%
81%
Members say their course has had a positive impact on their career
200+ 5 Star Customer
Reviews
Of Alumni promoted upon
completion of DMI course