Nov 26, 2021

← Back to eBooks

eBook: How to Create Great Digital Marketing Content

by Kelsey Jones

Posted on Nov 26, 2021

eBook: How to Create Great Digital Marketing Content

Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and hoping they will be read. Some of the top principles of content marketing include making sure that your content is customized to your target audience and that all content is being created for a purpose.

This eBook presents some of the main principles and strategies for content marketing, which will help you turn words into interest-driven content that can get leads and conversions. 

First published in June 2018, this ebook has been updated and refreshed in November 2021

This content is available to Power Members only.

Login

CPD Credits

CPD-registered members are entitled to claim 0.5 points for downloading and reading this eBook. Learn how to log your credits.

Related Articles


Kelsey Jones
Kelsey Jones

Kelsey is a digital marketing consultant, speaker and writer who owns Six Stories, a digital marketing agency focused on content in social media and SEO. Kelsey was the head editor at Search Engine Journal for three years and has worked with Yelp, Contour Living, Bounty and Gazelle. 

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.