↗ Double Up! Save 33% on our Most Popular bundle and get actionable skills quickly
MOST POPULAR BUNDLE
Fast-track your skills with our two most popular certifications.
Double up to save 33% and fast-track your social media and content marketing skills. Gain two globally recognized certifications and get focused, specialised skills that are applicable right away. Learn online in bite-sized interactive learning units.
Social Media Marketing
14 Hours • Online • Self-Paced
Modules Include
✓ Social Media Marketing
✓ Content Marketing
✓ Community Building
✓ and more...
Content Marketing
10 Hours • Online • Self-Paced
Modules Include
✓ Content Creation
✓ Content Audit
✓ SEO Concepts
✓ and more...
The Global Authority
12 years delivering excellence
200,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
SOCIAL MEDIA + CONTENT MARKETING BUNDLE
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Enrollment Deadline is Aug 17th
Course Overview
Duration
10+14 Hours Self Paced Learning Self Paced Learning
Enrollment
Enroll by Aug 17th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Social Media Marketing + Content Marketing Bundle Overview
More than mere 'lessons', this course bundle is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media and content marketing means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗10 Interactive Modules
↗2 Associate Certifications.
↗10+14 Hours self-paced learning content.
↗FREE DMI Membership included.
↗FREE DMI Membership included.
Key skills and competencies you will gain
↗Social Listening↗Social Intelligence↗Social Media Marketing↗Social Community Building↗Brief Development↗SEO Marketing Concepts↗Keyword Research↗Content Creation↗Brand Storytelling↗Building Personas↗Enhancing Creativity↗Content Marketing↗Strategic Thinking↗Connecting Content with Audiences↗Measuring Content↗Channel Promotion↗ Content Audit
What you'll learn
5 Modules • Approx 14 hours Learning content
Module 1 - Revealing Insight: Social Customers
2h 5mins
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Knowledge Gain:
Gaining Insight with Social ResearchKey Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence
Toolkits included:
Strategy research template
How to manage your online reputation
Buyer persona template
Building Customer Personas
Case Study/Webinar
Glossier (Skincare & Beauty)
Risqué Brand Tone on Social Media -Where to Draw the Line?
Module 2 - Social Apps and Building Communities (NEW)
3h 17mins
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge Gain:
Facebook and Instagram for MarketersLinkedIn for Marketers Twitter and Pinterest for MarketersIntroduction to Social Video Growing and Engaging an Audience Using Social Media
Case Study/Webinar
Facebook: Shaping the Digital Future
Expert Insights:
How Can You Sell On Instagram?
7 Easy Steps to LinkedIn Success
9 Ideas For Social Media Video
The Evolution of Digital Video Marketing
An In-Depth Look at Marketing on TikTok
Module 3 - Social Content: Brand Storytelling
2h 17mins
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge Gain:
Purpose of Content MarketingContent Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management
Toolkits included:
Digital Media Tracker & Planner
Digital Marketing Campaign Brief
Project Management Gantt Chart template
Case Study/Webinar
4 Lessons from Lewis Capaldi
Webinar: Brand Storytelling
Module 4 - Creativity: Designing Social Content
2h 26mins
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge Gain:
Graphic Design Best PrinciplesWalkthrough: Canva
Toolkits included:
Toolkit: Social Media Style Guide and Template
Content Production Budget Tracker
Social Media Calendar Template
Email Content & Copywriting Checklist
10 Steps to Creating a Social Media Strategy
Case Study/Webinar
Lego
Brand Strategy & Planning with venturethree
Wimbledon
Expert Insights:
The Power of Design led content Marketing
Fundamentals of Design: Graphic Design
Graphic Design: Brand Style Guide
Module 5 - Thinking Strategically: Social Sharing
2h 43mins
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge Gain:
Measuring Content Performance Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker
Toolkits included:
Content and Channel Matrix Template
Social Media Calendar Template
Seek > Sense > Share Toolkit
How to use Anders Pink for Content Curation
Case Study/Webinar
CMO Webinar: Planning for the Future of Marketing
Expert Insights:
Reading: Social Media Demographics Guide for Digital Marketers
What you'll learn
5 Modules • Approx 10 hours Learning content
Module 1 - Personas and SEO Strategy
1h 18mins
We teach you how to conduct detailed customer persona research, and identify the right ‘on-page’ content strategy for your website.
Knowledge Gain:
Purpose of Content Marketing Buyer Personas Social Media Demographics Guide for Digital Marketers Developing a Brief SEO Content Marketing Concepts
Toolkits included:
Buyer Persona Template
Digital Marketing Campaign Brief
Expert Insights:
Nail Your Content Strategy with Kate Talbot
Module 2 - Keywords, SEO, and Voice Search
1h 49mins
Your website is more than just words on a page. In this module, you’ll learn how to use the right language that brings traffic to your website, and increases your revenue.
Knowledge Gain:
Keyword Research 5 Usability Principles That Make Visitors Stick
Toolkits included:
Infographic: The 5 Steps of Keyword Research
Toolkit & Handbook: On-Site SEO Audit
Case Study/Webinar
Voice Search with Clark Boyd (podcast)
Module 3 - Creativity and Storytelling
3h 34mins
Celebrate your brand by telling your own story. Ask your audience to share, like and engage. In this module we show you how to understand which messages work best for your customers.
Knowledge Gain:
Content Creation and Repurposing Enhancing Your Creativity Your Brand Story Creating Great Content to Connect with Youth Audiences
Toolkits included:
Content Ideation Template
Tools and Templates for Successful Blog Posts
Brand Style Elements Template
Case Study/Webinar
Wimbledon
The Image Recognition Market
Lego: The Building Blocks of a Modern-Day Superbrand
Expert Insights:
The Power of Design-Led Content Marketint
How to Write Well Online
Creating Great Content to Connect with Youth Audiences
Module 4 - Channel Promotion and Collaboration
2h 14mins
From email to social media, in this module you’ll learn how to organize and measure your content output. You also get a range of toolkits designed to help you manage your content marketing efficiently.
Knowledge Gain:
Content Scheduling and Promotion How to Build an Influencer Marketing Strategy Successful Collaboration Inbound Channels: Social and Content
Toolkits included:
Content and Channel Matrix Template
Content Production Budget Tracker
Social Media Calendar Template
Email Content & Copywriting Checklist
10 Steps to Creating a Social Media Strategy
Case Study/Webinar
Email Marketing Strategy - The Ultimate Blueprint
Walkthrough: Mailchimp Email Creation
The Skimm
Expert Insights:
How AccuWeather uses social media to distribute content and engage users
Module 5 - Measuring Performance
1h 19mins
A great content strategy can take your message far and wide quickly. We show you how to measure and understand what messages are working – and where.
Knowledge Gain:
Measuring Content PerformanceEvaluating the Performance of SEO Content Content Audit ChecklistThe Best Social Media Metrics to Focus On
Expert Insights:
Using Analytics to Boost Content with Stephen Walsh
90%
Members say their course has had a positive impact on their career
200+ 5 Star Customer Reviews
81%
of our members have been promoted after completing one of our courses.
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Our courses are taught by industry leading skills experts with relevant career ready content.
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Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
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Globally recognized certifications
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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90%
81%
Members say their course has had a positive impact on their career
200+ 5 Star Customer
Reviews
Of Alumni promoted upon
completion of DMI course