The Marketing Evolution

The marketing sector changes at breakneck speed, and that change has accelerated in the past two years. As the world went into lockdown due to the Covid-19 pandemic, companies across industries scrambled to adapt to a new way of living, working, and communicating. 

As a result, marketing leaders and their teams turned to digital technologies and platforms to be where their customers were - online. 

This shift according to our latest global research ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’ resulted in 58 percent of CMOs, Marketing Directors and VPs of Marketing shifting their budgets from traditional to digital channels in a rush to gain visibility online. And this shift has created a greater demand for marketers with particular digital skills to make the most of those budgets.    

In this whitepaper, we will explore the experiences, challenges and predictions of marketers across all levels from CMOs to marketing executives for 2022 and beyond. It will cover:

• The changing role of digital transformation
• Greatest challenges for the marketing sector 
• Marketing spend & budgets
• ROI and marketing channels
• Marketing skills & digital skill shortages
• The future for marketing

Download the report today, link below, to get unique insights into the marketing sector and see the opportunities and challenges these present for the careers of marketing professionals across the globe. 

“It’s the combination of analysis and marketing skills at a sufficiently high level that is hard to find” VP of Marketing, Marketing, Communications & Advertising, United Kingdom

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