Nov 18, 2021
Webinar: How to Write for Online Audiences
In this webinar, you'll learn how to craft written content for your website that enhances the user experience and really tells the story of your brand. Engaging your customers, and really winning them over, means offering an intuitive, easy-to-browse digital experience.
Lorraine covers the importance of customer insights in crafting the right tone and language, how to organise your content into easily discoverable sections and how to make your titles pop. She also looks at the copywriting process, sharing tips on how to categorize, streamline and finetune your copy so that it drives conversion goals on your website.
Some other resources Lorraine mentioned are Behance and Helen Dibble's website, Other resources within the DMI library are listed below.
You can also view and download her presentation.
This content is available to Power Members only.
Some feedback from our attendees around the world:
- it confirmed a lot of what I was thinking, and gave me tools to guide our in-house writer.
- A truly valuable session. DMI has done and continues to do a wonderful job.
- I am so glad to be a part of this organization. Lots of helpful, relevant content and information.
- Excellent and very knowledgeable speaker who was generous in sharing her experience, tips, insights and views. Thank you so much for the very valuable session.
- Great job as always. I appreciate the additional resources offered and prompt answers in the chat/questions.
- Thank you so much for sharing your knowledge. God bless all of you, MyDMI Team and Speaker!
- I always appreciate professionals who take time away from business to teach.
CPD Credits
CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.
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