Webinar: Why B2B Marketing Is So Boring (+ How to Fix It)

B2B buyers are sick of your marketing speak: According to one study, half of B2B decision-makers are bored of the B2B advertising they see — and that influenced their buying choices. So how you can break out of the B2B marketing mold to create something memorable — while also staying aligned with business needs?

The DMI joined Big Marker to discuss this issue from every angle. Check out the webinar below. 

• Why creativity matters in the B2B space — and how to incorporate it into your marketing
• Best practices for getting buy-in from senior leadership
• How to build your brand personality through webinars and events