A/B testing

Also referred to as split testing, the process in which email and content marketers compare two versions of a single variable to determine which one performs better. This process is undertaken in order to optimize content and marketing efforts.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A/B testing Abandonment-Rate Above The Fold Accelerated Mobile Page (AMP) account acquisition action plan Actions active client Active media activity rate by channel ad Ad Auction Ad blockers ad click Ad Exchange ad extension (Google Ads) Ad Extensions Ad formats Ad Groups ad impression ad impression arrival ad network Ad Platform Ad Rank Ad saturation Ad Scheduling ad space ad unique user ad unit Adaptive Web Design Adobe Analytics AdRoll Ads Manager advertiser Advertising tag line Advocates affiliate marketing affiliate publisher Affinity audience Affinity content Aggregated curation aggregated posting Ahrefs (tool) Algorithms Alphabet alt text analytics analytics tool anchor text Annotations API (Application Programming Interface) app app monetization App Store Optimization (ASO): attribution Auction buy audience attitude audience behavior Audience engagement Audience Insights audience levels of understanding Audience listening Audience reach audience research Audience segments Audience targeting Audiences Automatic bid Automation average deal size by lead source average order value (AOV) average position average visit duration Awareness