Study Notes
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Digital Marketing - Study Notes:
Benefits of content marketing
Content marketing is defined as any pieces of content that we can use to convince and convert a potential audience into a fully-fledged customer. We’ve determined this based on a number of factors: by your content personas, by the channels that you’re using, and by what your intended business aims are. We’re going to look at various forms of content marketing and how you can apply it to achieve your goals.
In terms of the benefits of content marketing, content marketing:
- Helps you grow your brand or increase business awareness
- Helps you recruit new brand advocates
- Helps to increase your search engine optimization and traffic to your website
- Enhances understanding of exactly what it is that your business has to offer and its unique sales perspective
- Helps you generate new business leads and recruit new business interests
Digital Marketing Resources:
Seán Earley
Creative Director at Teneo PSG Digital
- Creative Director at Teneo PSG Digital with five years’ experience in Digital Marketing, Social, and PR Agencies
- Founding member of Teneo PSG Digital
- Former Director on the Board of the Irish Internet Association
- Passionate about creating content that captures audience imaginations and delivers business objectives
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
If you are interested in learning more about Content Marketing, the DMI has produced a short course on the subject for all of our students. You can access this content here:
DMI Short Course: Content Marketing
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: Your Ultimate Content Marketing Checklist
- Article: 7 Popular Content Types and How to Use Them
- Toolkit: Social Media Calendar Template
- Article: Delight Your Audience: How to Create Content That Excites and Entertains
- Article: Risqué Brand Tone on Social Media: Where to Draw the Line?
You will not be assessed on this content in your final exam.
