Member StoriesEugene Tobin

Tell us a bit about your experience before the Digital Marketing Institute

I was a general manager covering two cinemas - small companies that had limited marketing budgets. However, I was passionate about marketing and believed digital was the way to go.

My first break or foray into digital marketing was marketing a brand new concept to cinema throughout Ireland. I used digital marketing tactics such as email and social media, leading to the company receiving two awards.

I was inspired to learn more about marketing, but there were very few online courses available that fit my busy schedule.

What influenced your decision to study digital?

I knew that digital marketing was the way forward and that I had a lot to learn. I was waiting and watching for a course like this for many years. It had everything I could ask for.

Why did you choose to study the Professional Diploma with the Digital Marketing Institute?

When I read the syllabus, it was a no-brainer for me. The lecturers were professionals who were actually working in the field. For me, this made a difference, as a lot of the time they would be sharing examples from their own work in the digital field.

Since completing the course in the Digital Marketing Institute, how has your career progressed?

I am employed primarily by Sterndale Holdings as General Manager and Company Secretary Running two sites. I have also taken on the role of Digital Marketing Consultant with a sister company. I also hired another graduate of the DMI to work on the day-to-day digital marketing for the company.

Is there any advice you would give to new students at the Digital Marketing Institute?

Napoleon Bonaparte once said:

“Impossible is a word to be found only in the dictionary of fools.”

I think that's what any new student will take away from this course. In marketing, nothing is impossible. The lectures are based on real-life scenarios, so listen intently. You will learn and be inspired by how the lecturers approach real-life marketing dilemmas.

In one word, how would you describe your time in the Digital Marketing Institute?

Exhilarating