Member StoriesJacqueline McCouat

Tell us a bit about your experience before the Digital Marketing Institute

Extensive business background in Marketing & Communications, Management Consulting, Operations and Human Resources.

What influenced your decision to study in the digital field?

Increasingly and rapidly, digital is replacing and/or enhancing traditional marketing & communications. It is essential to have digital knowledge, skills and expertise to compete effectively both professionally, as an individual and at an organizational level.

Why did you choose to study your course with the Digital Marketing Institute?

Having undertaken research of the various courses and qualifications on offer, the Digital Marketing Institute appeared to offer the most comprehensive, sophisticated and flexible programme in the market.

Since completing the course in the Digital Marketing Institute, how has your Career progressed?

The qualification from the Digital Marketing Institute has opened up new opportunities enabling me to undertake more creative projects especially for new businesses and start-ups more geared to digital.

Is there any advice you would give to new students at the Digital Marketing Institute?

There's an extensive wealth of resources so make the time to take advantage of it all. Join the Forum and connect with your class network. If your programme involves research, get it planned and done early.

In one word, how would you describe your time in the Digital Marketing Institute?

Phenomenal.