Member StoriesKaren Bergin

Tell us a bit about your experience before the Digital Marketing Institute

In terms of academic career – I previously did a BA in Geography & Mathematics in Maynooth University, an MSc in Sustainable Rural Development in UCD and an MSc in Cyberpsychology in IADT Dun Laoghaire.

Up until my move to UNICEF Ireland, I had worked in the education/training sector for a number of years.

What influenced your decision to study digital?

Through my work with UNICEF I was looking more and more towards digital as a fundraising tool. I knew some of the basics, but I thought some formal training in the area would greatly benefit me, and the children I fundraise on behalf of.

Why did you choose to study the Professional Diploma with the Digital Marketing Institute?

I did some research online and contacted a number of different organisations who run courses in digital marketing. Ultimately, I was happy with the Digital Marketing Institute's costs and reputation.

Since completing the course in the Digital Marketing Institute, how has your Career progressed?

I still work for UNICEF Ireland, however when I did the course I was the Direct Marketing Executive. I since went on to become the Direct Marketing Manager and I am now the Direct Marketing and Digital Manager.

Is there any advice you would give to new students at the Digital Marketing Institute?

If you're doing it online like I did, properly allocate time. Pretend as though you have class at a set time every week and make no other plans at that time. It will allow you absorb the information at a reasonable rate and leave you plenty of time to study at the end.

In one word, how would you describe your time in the Digital Marketing Institute?

Practical.