Membership Update Spring 2021

Welcome, One and All,

That’s a welcome to a whopping total of 142,668 DMI Members! If anyone has been keeping track, that is an incredible 110,118 digital marketing professionals that have joined our community since we launched membership in July 2018.

We kicked 2021 off with a bang too. Lots of things have been happening in your membership world, here are just a recap of a few of the highlights:

We kicked off our DMITeamTalk series. These are 20 - 30 minute sessions where our DMI Tutor provides practical information, advice and guidance that you can utilize straight away. These are being streamed live on Facebook and YouTube. We’ve run four sessions to date and have lots more exciting topics to cover with you this year. You can catch our next one on Monday the 10th of May at 1 pm BST on the topic of Influencer Marketing.

We launched five fantastic POWER member benefits:

1. The DMI Roundtable: In March we brought together a small group of POWER members that represent the diversity of our DMI community to discuss the topical subject of Diversity and Inclusion. Chaired by a subject matter expert, these community members discussed and learned from each other’s knowledge and experience. We’ll be running another session in June - on a different theme - so keep your eyes peeled for a notification.
2. Course - ‘All Access’: For our Certified POWER members we are giving lifetime access to their program content and all subsequent updates.
3. The Brand New Member Profile Builder: Giving POWER members the opportunity to turn their profile into their next opportunity. This is the ultimate personal branding tool, and you build and share with prospective employers, clients, and on social media.
4. The DMI Jobs Board: We were delighted to recently announce the launch of the DMI Jobs Board so that you can find the best digital marketing jobs worldwide. You can select your chosen category, up to 15 job titles, and your location and we’ll help you connect your skills to the perfect opportunity. If you have a job opportunity you'd like to have featured on the jobs board, just reach out to [email protected].
5. The New DMI Career Forum: A completely dedicated space to discuss and find answers for all your career and job search questions. We’ve started this space with some interesting threads such as: 

Which Leadership Style is Yours? And Which Leadership Style Do You Respect?

What's the Best Career Advice that You Have Ever Received?

You Got Fired - How do You Move Forward?

What is Your Main Frustration When Searching for A Job?

Connect to the conversation and let the team and the community support getting you ahead of the game.

Join The Conversation

On the topic of Forums. The DMI team has been busy creating loads of new forum posts across a range of subject areas, so whether you want to find out what free tools are available to you such as these Social Listening - Free Tools; input into trending topics like Seaspiracy, Greenwashing, and Returning to the Office; hear about your fellow member's exam tips or even introduce yourself to the community in our dedicated thread.

The forum is a powerful learning tool giving you access to a network of fellow digital marketing professionals, our DMI tutors, and DMI team members providing a rich resource of knowledge, and experience. It’s a great place to learn, share, and collaborate as well as to make connections within the community.

Membership - Made for You

As a DMI Member - you are our priority. We are constantly striving to create opportunities for you to boost your profile, showcase your knowledge and experience, and present you with opportunities to get involved with your fellow community members. Check out what some of your DMI members have been involved in over the past few weeks.

In-Depth Interviews: The Member Showcase with Jill Lush and The Member Showcase with Ewoudt Cloete

Member-Authored Content: How to get things done in Digital Marketing;  When a Brand fails its Community and 3 Axioms of Successful Marketing

The DMI Roundtable on Diversity & Inclusion.

We are delighted that POWER Members Beverly Moore, Callan Swaim, Carson Edwards Jr., Christine Godek, Leah Davis, Rachael Herrmann, Sandhya Asirvatham, and Tracie Culler joined us to discuss Diversity and Inclusion in digital marketing, how it impacts career prospects, natural bias and owning our self-awareness.

We are excited to share more member showcases, content spotlights, and roundtable discussions giving you valuable insights and lessons from your fellow DMI members’ in the coming weeks.

Your Career and You

Given that a number of the activities that happened over the past few weeks have had a career focus, I thought it would be nice to make the heart of this membership update all about Your Career and You. 

When we think about careers - we may automatically think about it through the lens of a searching for a job or even a change in your career. However, career expands far beyond that. Your mindset can have a lot of influence on your career. 

Over a year ago, when we were first introduced to pandemics and lockdowns, there seemed to be a commonality among working professionals that an increase in working hours and the appetite to take them on were present and correct, for a number of reasons: not least concerns about business and job security. Twelve months on, it feels like that appetite has waned. As professionals feel the effects of both lockdown and working-from-home fatigue. There are a number of reasons why you might be feeling a little unmotivated by work at the moment, and feeling a little drained as if you are running on empty.

One of the ways to take care of yourself is to be mindful of your mental health and your mindset. You may have heard of the term ‘growth mindset’. This starts with self-reflection. Firstly you need to reflect on your inner purpose both in your career and in your personal life - and then list these in order of priority to establish a renewed focus on balance and flexibility. 

Once you know your purpose, your priorities, then it's time to instill some self-belief. When you are challenged in your work tasks or in a project - if your natural tendency is to feel like you can’t do it or that you want to give up or that you are destined to fail, then it's time to hit the reset button. You need to unshackle yourself from that mentality and change your internal mantra to I can and I will. 

It’s not that you can’t - it's just that you have never encountered this challenge/task before and you need to recognize this as your opportunity to learn, solve and grow. By adopting a growth mindset you are changing the dial in the way that you view and approach life - seeing new or difficult situations as opportunities to learn, enhance your skills, and further your abilities. In doing so, you also gain a range of in-demand skills such as resilience, adaptability, creativity, and persistence.  

These changes will leave you feeling positive, successful, and motivated. It will help you make more positive choices both personally and professionally and keep your mental health and attitude happy, healthy, and thriving.

“Nothing is impossible, the word itself says 'I'm possible'!” by Audrey Hepburn

Your Watch List

We’ve had some great new additions to our resource area and we’ve got some brilliant new things happening in the coming weeks. Here are a few to watch out for.

Webinars: So far in 2021 we have run 5 membership webinars, where we have had over 11,000 people register and nearly 5,000 attend.  We have some great topics coming up this quarter on subjects such as B2B Marketing Strategies, Leadership, and Podcasting.

• Upcoming Webinar: 12th of May - Revolutionize Your B2B Marketing Strategies 
• The ‘in case you missed it’ Webinar: Level-up on your Email Optimization Strategies

The Ahead of the Game Podcast: We released 8 podcasts to date in 2021. Our podcasts go live on a Friday, on a fortnightly basis. We’ve some great topics coming down the line including: 

• Podcast: Conversational Commerce - Beyond Bots
• Podcast: How to Survive a Social Media Crisis

Resources: We now have over 1,400 assets available in your member library. We’ve got some great pieces coming soon and here’s a look at some of the great resources you might have missed.

• Article: The Marketer’s Guide to Reddit (Power Member Only)
• Article: An Insider’s Look at Clubhouse
• Article: The Unstoppable Success of Netflix
• Article: The ‘Back To Basics’ Marketing Success of Oatly
• Toolkit: Your Ultimate Job Search Tracker (Power Member Only)
• Video: How to Manage your Brand’s Online Reputation
• Webinar: Getting Ready for a Cookieless World
• eBook: The DMI Guide to Social Media Crises (Power Member Only)

If you want to reach out to your membership team, please contact us at [email protected]