Paid Media Scenario Forecasting Tool

by Cathal Melinn

Posted on Jul 16, 2021

Paid Media Scenario Forecasting Tool

This useful tool lets you estimate different conversion outcomes based on your budget for individual paid media channels. Depending on your business type and objective, you can choose either eCommerce or Leads/Sign Ups from the tabs at the bottom of the Tool. 

This is a partner toolkit to the Paid Media Budget Forecasting Tool.

Just download the Microsoft Excel file below, follow the instructions and get organized. 

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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