Emerging Tech in Marketing

Host Will Francis talks with Jason Jercinovic, advertising veteran and VP of Technology at North Highland in New York, about the state of new technology in the world of marketing.

Jason talks about how the Covid pandemic has really "let the genie out of the bottle" in terms of accelerating the need and pace of innovation. Their conversation covers a world of new learning, from the metaverse, the power of AI in understanding the customer journey, how brands can look at TikTok, and the move towards DTC. And his top tip for keeping on top of it all? Give yourself time to play and think and slow down and then you can make decisions.

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