Oct 15, 2021

PPC for eCommerce Tracker

Posted on Oct 15, 2021

If you want to plan out your PPC activity ecommerce PPC activity for brand, non brand and shopping campaigns. This toolkit will help you map out what your coming year will look like by helping you focus on your:

PPC Budget per month
PPC Revenue target per month
Historial conversion rates and AOVs
Traffic and Transation forecasts

The video walkthrough below will help you pull the data you need from Google Analytics and use the PPC eCommerce Tracker to its full capacity.

Suitable for intermediate to advanced Excel users.

This content is available to Power Members only.

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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.