Member StoriesRoyce Johnson

What did you want to do you left school?

I really wanted to become a part of a consumer electronics company and be a digital marketer for them. I wanted to be that middleman tailoring the message between the people and the products and just seeing what I could do to serve everyone in that community.

What was it about digital marketing that appealed to you?

In 2016 I was working at a local store and saw the new advertising and promotions on products and services. That inspired me to want to become a part of a group that worked with people and technology and just uniting them both. I knew I could provide value to them and that really excited me in getting into that digital space.

What is it about digital marketing and about being a digital marketer that you're most passionate about?

I really love delivering value and cultivating great relationships with people and I feel that being a digital marketer, I can really impact people and technology in a socially impactful way.

What challenges do you think digital marketers will have to face and overcome looking forward to?

The number one issue I see is that consumers' attention spans are decreasing over time, so digital marketers are going to have to learn to do more with fewer resources and try to focus on how they can tell their messages to reach these consumers.

Number two is the skills gap that's going to be created between employers and digital marketing employees. Technology is rapidly growing and digital marketers have to learn to stay on track with that growth and one way that people could stay with that path is if they do the DMI PRO program. They can learn how to continuously develop and fine-tune their skills as a digital marketer and make sure they can be more effective in all their processes.

Tell me about an accomplishment that you're most proud of?

The accomplishment I achieved today that I'm most proud of is getting this DMI PRO certification with theDigital Marketing Institute and the AMA. It took a lot of concentration, development, and learning and from where I started out as a digital marketer to where I am now,I never saw myself getting to this level.The program is so streamlined and tailored to every need of a digital marketer starting out and I feel so much more confident and prepared for any task I'm given.

How do you feel the DMI & AMA certifications are going to help you achieve your career goals and aspirations?

I believe that the certification is really going to help me streamline the elements of an effective digital marketing strategy. The Digital Marketing Institute has given me the tools and skills that I need to know to make me a faster and more productive digital marketer and more effective in my field.