Slack: Blowing Up the Business Communications Realm

Digging through old email threads for specific details is a tedious, frustrating task. And it doesn’t get any easier when different teams and companies use different platforms to communicate on.

Communication is vital in business. The creators of the workplace collaboration hub Slack understood that.

Slack - the Searchable Log of All Communications and Knowledge – may, at first sight, seem like a run-of-the-mill messaging app. However, its massive range of integrations and use of separate channels set it apart from many others, and its visual identity and user interface add to a general sense of ease and even fun when using it.

By daring to be different, while embracing so many existing platforms, this intuitive business communications app quickly became the fastest-growing startup company in the world.

Ever.

Let’s see how they did it.

A Phoenix from the Ashes