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BEST FOR SMALL BUSINESS BUNDLE
Grow your business with real-world digital marketing skills.
Double up to save 33%. Built for business owners and entrepreneurs, this short course bundle quickly delivers intensive, real-world, and relevant digital marketing skills that align to today's business challenges. Get actionable skills quickly in Social Media Marketing and eCommerce.
Social Media Marketing
14 Hours • Online • Self-Paced
Modules Include
✓ Social Media Marketing
✓ Content Marketing
✓ Community Building
✓ and more...
eCommerce
11 Hours • Online • Self-Paced
Modules Include
✓ eCommerce
✓ Customer Experience
✓ Principles of UX
✓ and more...
The Global Authority
12 years delivering excellence
200,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
SOCIAL MEDIA + ECOMMERCE BUNDLE
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Enrollment Deadline is Aug 17th
Course Overview
Duration
14+16 Hours Self Paced Learning
Enrollment
Enroll by Aug 17th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Social Media Marketing + eCommerce Bundle Overview
More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media and ecommerce means today. Exam completion of both courses leads to 2 Associate Level Certifications.
↗10 Interactive Modules.
↗2 Associate Level Certifications.
↗14+16 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Social Listening↗Social Intelligence↗Social Media Marketing↗Social Community Building↗Principles of UX↗eCommerce↗Inbound and Outbound Channels↗Agile Thinking↗Brand Storytelling↗Building Personas↗Enhancing Creativity↗Content Marketing↗Strategic Thinking↗Customer Experience↗Conversion Optimization
What you'll learn
5 Modules • Approx 14 hours Learning content
Module 1 - Revealing Insight: Social Customers
2h 5mins
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Knowledge Gain:
Gaining Insight with Social ResearchKey Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence
Toolkits included:
Strategy research template
How to manage your online reputation
Buyer persona template
Building Customer Personas
Case Study/Webinar
Glossier (Skincare & Beauty)
Risqué Brand Tone on Social Media -Where to Draw the Line?
Module 2 - Social Apps and Building Communities (NEW)
3h 17mins
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge Gain:
Facebook and Instagram for MarketersLinkedIn for Marketers Twitter and Pinterest for MarketersIntroduction to Social Video Growing and Engaging an Audience Using Social Media
Case Study/Webinar
Facebook: Shaping the Digital Future
Expert Insights:
How Can You Sell On Instagram?
7 Easy Steps to LinkedIn Success
9 Ideas For Social Media Video
The Evolution of Digital Video Marketing
An In-Depth Look at Marketing on TikTok
Module 3 - Social Content: Brand Storytelling
2h 17mins
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge Gain:
Purpose of Content MarketingContent Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management
Toolkits included:
Digital Media Tracker & Planner
Digital Marketing Campaign Brief
Project Management Gantt Chart template
Case Study/Webinar
4 Lessons from Lewis Capaldi
Webinar: Brand Storytelling
Module 4 - Creativity: Designing Social Content
2h 26mins
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge Gain:
Graphic Design Best PrinciplesWalkthrough: Canva
Toolkits included:
Toolkit: Social Media Style Guide and Template
Content Production Budget Tracker
Social Media Calendar Template
Email Content & Copywriting Checklist
10 Steps to Creating a Social Media Strategy
Case Study/Webinar
Lego
Brand Strategy & Planning with venturethree
Wimbledon
Expert Insights:
The Power of Design led content Marketing
Fundamentals of Design: Graphic Design
Graphic Design: Brand Style Guide
Module 5 - Thinking Strategically: Social Sharing
2h 43mins
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge Gain:
Measuring Content Performance Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker
Toolkits included:
Content and Channel Matrix Template
Social Media Calendar Template
Seek > Sense > Share Toolkit
How to use Anders Pink for Content Curation
Case Study/Webinar
CMO Webinar: Planning for the Future of Marketing
Expert Insights:
Reading: Social Media Demographics Guide for Digital Marketers
What you'll learn
5 Modules • Approx 16 hours Learning content
Module 1 - Websites and UX
2h 18mins
Understand how the design of your website can effect on how your customer choose to buy from you.
Knowledge Gain:
Key Features of E-Commerce Websites Importance of User Experience The Principles of UX Design
Toolkits included:
UX Writing for eCommerce Sites: A Practical Guide
Case Study/Webinar
Amazon and eBay: Learning from the Online Retail Giants
A Juicy Future for Lemonade Insurance
Module 2 - SEM and Sales Channels
3h 51mins
Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.
Knowledge Gain:
Inbound Channels: Search Engine Marketing Optimizing a Paid Search Campaign Inbound Channels: Email, Affiliate, and Automation
Toolkits included:
SEO Keyword Research Toolkit
PPC for eCommerce Tracker
Google Ads Creator Template
Expert Insights:
The Anatomy of an Effective Marketing Email
Tips to Improve SEO for E-Commerce
Affiliate Marketing Explained
Combine your SEO and Affiliate Marketing Strategy
Influencer Marketing: The Ultimate Guide
Module 3 - Awareness & Consideration Channels
3h 3mins
Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.
Knowledge Gain:
Inbound Channels: Social and Content Outbound Channels: Display and Video Advertising The Best Social Media Metrics to Focus on
Toolkits included:
Content and Channel Matrix Template
Buyer Persona Template
Digital Marketing Budgets - The Full Toolkit
Seasonal Planning Checklist and Calendar
Expert Insights:
Social Media Strategy That Drives Brand Awareness & ROI
The Best Social Media Channels
Content Optimization for Every Social Media Platform
Module 4 - Social Commerce and eCommerce Tactics
3h 21mins
Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.
Knowledge Gain:
Understanding Social CommerceeCommerce ConversionUsing CRM FeaturesThe Purchase Funnel
Toolkits included:
Facebook Data Feed Manager
Targets and KPIs Toolkit
Funnel Conversion Reporting Toolkit
Case Study/Webinar
Stripe: Driving the New Era of E-Commerce
Expert Insights:
How To Set Up An Ecommerce Business
Reduce Your Shopping Cart Abandonment Rates
A Guide to eCommerce Conversion Optimization
The Best Drop Shipping Business Ideas
Module 5 - Using Omnichannel and CRO to Improve the CX
3h 43mins
This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.
Knowledge Gain:
Creating E-Commerce Conversion Opportunities The Basics of CX Agile Thinking Changing the Customer Experience Using an Omnichannel Approach
Toolkits included:
Buyer Persona Template
Channel Performance Tracker
Case Study/Webinar
Zillow: Unlocking A New Chapter in Real Estate
Expert Insights:
Digital Accessibility
Customer-centric Marketing Strategies
90%
Members say their course has had a positive impact on their career
200+ 5 Star Customer Reviews
81%
of our members have been promoted after completing one of our courses.
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
2 Globally recognized certifications
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Our 170,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to get actionable skills quickly and attain 2 globally recognized certifications.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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90%
81%
Members say their course has had a positive impact on their career
200+ 5 Star Customer
Reviews
Of Alumni promoted upon
completion of DMI course