Sep 22, 2021

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Team Talk: A Guide to Instagram Business

by Sean Kenny

Posted on Sep 22, 2021

In this DMI TeamTalk we look at why having an Instagram Business page is so valuable. 

We cover the setup, key features and ultimately the benefits for companies making the switch from a personal profile. Learning includes the potential of Instagram Paid Ads, Instagram Shop, branded content tags and more!

Why is Instagram worth exploring as a key digital channel?

  • 90% of users follow at least one company on Instagram.
  • 83% of Instagram users have discovered a new product or service on the platform.
  • Users browse for an average of 53 minutes per day.

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Sean Kenny
Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.

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