Mar 1, 2022

Team Talk: Is Facebook in decline? A closer look at a social giant

by Sean Kenny

Posted on Mar 1, 2022

In this DMI TeamTalk we look at recent headlines around Facebook's decline in daily users and engagement growth slump. This has coincided with an ongoing battle between Apple and Meta since the iOS 14.5 update last April which has restricted the ability of the world's leading social platform to collect data for personalized ads.

In early February 2022, Meta's stock market value plummeted as a result.

Watch this back to find out what other factors are at play and if we are set for a major change in the social media landscape in 2022?

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Sean Kenny

Sean Kenny is a Tutor at the Digital Marketing Institute and has worked within the field of digital marketing for over 5 years. He has worked for one of the largest display and banner advertising networks in the world as well as one of the most popular social media platforms.

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