The DMI Guide to B2B Marketing

B2B marketing can seem daunting. When every lead has the potential to make a significant impact on your business’s profits, and competition is fierce, your B2B marketing strategy can make the difference between success and failure.

This comprehensive e-book is designed to help you create, use, and continually improve a B2B marketing strategy for your organization.

It breaks the process down into these 10 easy steps, for improved lead generation, customer experience, and sales.

1. Understand your B2B marketing context
2. Define your objectives
3. Take an integrated approach
4. Understand and target your audience
5. Build an online presence
6. Generate, nurture, and convert leads
7. Measure, test, and learn
8. Boost results with paid advertising
9. Drive efficiencies with automation
10. Where outsourcing could help

CPD Credits

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