theSkimm: Disrupting News Media and Making Email Cool Again

This is the era of the startup. As technology races forward at breakneck speed, exciting opportunities for innovation constantly open up. However, sometimes it’s the reliable, well-trodden ground that can bear the most fruit.

For many years, thought leaders in marketing foretold the impending doom of email. It was a tried-and-tested channel, but one that would surely succumb to ‘Digital Darwinism’ as modern business and technology evolved beyond it. These prophecies were largely based on the belief that the digital native population seemed to favor social media and instant messaging rather than email.

However, when an email newsletter called theSkimm popped up a few years ago, the world started paying attention to email again. In a big way.