Module Slides
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Please download these module specific resources to support your learning:
Digital Marketing Resources:
Philippe Polman
Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business, which combines both his passion and experience for the aerospace industry.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Video: Email Service Providers
- Article: How to Write Prospecting Emails that Get Replies
- Case Study: theSkimm: Disrupting News Media and Making Email Cool Again
- Video: Improving User Experience
- Article: 5 Key Email Metrics You Should Be Tracking
