Apr 22, 2022

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Webinar: Data Visualization, the Marketing Superpower

by Clark Boyd

Posted on Apr 22, 2022

Webinar: Data Visualization, the Marketing Superpower

Marketers have no shortage of data these days; understanding all that data is the real challenge. So, you can consider data visualization your marketing superpower. 

By sticking to some simple guidelines, you can understand and communicate much more successfully. You can create visuals that inform, entertain, and convert. 

In this webinar, DMI expert Clark Boyd covers the core principles to follow in data visualization and looks at tools and a useful four-step process to improve your visualizations.

The Q&A session starts at 00:43:30.

You can also download and view his presentation. 

Clark has also created a special list of other resources and tools.

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Clark Boyd
Clark Boyd

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.

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