Webinar: Is Zero-Party Data the Future of Marketing?

Zero-party data is information that customers willingly and proactively give to brands, typically in the form of preferences and purchase intentions. It will become even more important in 2022 as marketers move away from third-party data and towards closer customer relationships and full personalization. 

This webinar covers all you need to know about zero-party, how marketers can capture this valuable currency, and the brands already getting it right today such as Tide, BDC, Yelk, the New York Times, and the innovative wine app Tastry 

You can also view and download the presentation. 

Some feedback from the webinar: 

• Timely topic well explained. Top notch presentation. Thanks.
• Clark Boyd was fascinating and made the topic interesting- you can really tell that he is passionate about his work but also makes it interesting for other people.

The Q&A session begins at 00:46:12

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