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Aug 6, 2021

YouTube SEO: 5 Steps to Rank Your Videos

Written by Joe Williams @joetheseo

It’s safe to say, YouTube is the number one place to watch videos online. Just look at the numbers:

Whether it’s to solve a problem, be entertained or just relax; people are attracted to YouTube. So your business should be too.

In this YouTube SEO guide, I will show you how to rank your videos on YouTube and avoid the common pitfalls that less experienced YouTubers make.

YouTube’s algorithm is similar to Google Search. There are hundreds of ranking factors, but broadly speaking, they fall into five categories:

  1. Keyword Optimization
  2. Click-Through Optimization
  3. Retention Optimization
  4. Engagement Optimization
  5. Audience Optimization

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Joe Williams
Joe Williams

Joe Williams teaches search engine optimization at Tribe SEO. He holds a degree in Computing Informatics, and he’s been an SEO for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan and Sky. He's on a mission to make SEO easy, fun and profitable. You can catch him on Twitter and LinkedIn.

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