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WhitePaper: The Marketing Evolution‑ Leadership, Transformation, Skills, Challenges & the Future’

The marketing sector changes at breakneck speed, and that change has accelerated in the past two years. As the world went into lockdown due to the Covid-19 pandemic, companies across industries scrambled to adapt to a new way of living, working, and communicating.As a result, marketing leaders and their teams turned to digital technologies and platforms to be where their customers were - online.