Featured Lesson

Learn About the Channel Mix in Digital

This is the first lesson from Module 4 (Digital Channels) in the Strategy and Planning specialism

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Digital Strategy
Content Marketing
Search Engine Optimization
Email Marketing
Social Media Marketing
E-Commerce
Data and Analytics
Customer Experience
Digital Management and Leadership
Digital Marketing
Display and Video Advertising
PPC and Paid Search
Web Design, CRO and UX
Social Selling

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Digital Strategy Digital Marketing StrategyA Media Plan 02:21
Search Engine Optimization (SEO) SEOTypes of SEO Objectives 04:45
Web Design, CRO & UX UX DesignTree Testing 01:58
Social Media Marketing Instagram and SnapchatCampaign Setup 02:44
Search Engine Optimization (SEO) SEO WorkshopScreaming Frog SEO Spider 02:01
Search Engine Optimization (SEO) Digital ChannelsSEO 02:08
Email Marketing Email Marketing StrategyEmail Lists 01:37
Display & Video Advertising YouTube and Social VideoTen Creative Fundamentals 04:19
Content Marketing Content OutreachSetting Objectives 02:54
Digital Marketing Introduction to Digital MarketingConcepts 11:30
Email Marketing Email Marketing StrategyBulk Email 03:46
Email Marketing Applied Email MarketingSplit Testing Email Elements 02:28

Digital Strategy View All →

Digital Strategy Digital Marketing StrategyIdentifying Channels for your Campaign 06:01
Digital Strategy Digital Marketing StrategyDeveloping a Brief 01:21
Digital Strategy Social Customer ServiceSocial Media Management System 08:38
Digital Strategy Digital CommunicationsCritical Path Method 04:37
Digital Strategy Strategy Formulation PlanBenchmarking Against Competitors 09:11
Digital Strategy Social Customer ServiceSocial Customer Service Playbook 02:56
Digital Strategy Digital Marketing StrategyCreative Strategy 05:55
Digital Strategy Digital Marketing StrategyCommunicating your Results 02:36
Digital Strategy Digital CommunicationsDigital Communications Planning 13:34
Digital Strategy Digital Marketing StrategyReviews 01:35
Digital Strategy Strategy Formulation PlanStrategic Outsourcing 11:19
Digital Strategy Digital Marketing StrategyChannel Specifications for a Launch Plan 00:54

Content Marketing View All →

Content Marketing Content MarketingCampaign Metrics 02:21
Content Marketing Content OutreachEarned Promotion 05:58
Content Marketing Content MarketingCompetitor Analysis 05:11
Content Marketing Content MarketingBrand Storytelling 08:06
Content Marketing Content CreationContent Strategy Formation 05:41
Content Marketing Content MarketingContent Topics 04:04
Content Marketing Content MarketingPurpose of Content Marketing 02:13
Content Marketing Content CreationContent Marketing 00:52
Content Marketing Content MarketingContent Platforms 01:40
Content Marketing Content CreationPaid and Fixed Social Buying 05:23
Content Marketing Content OutreachInfluencer Marketing 12:44
Content Marketing Content MarketingContent Repurposing 01:42

Email Marketing View All →

Email Marketing Email Marketing StrategySubscriber Lists 05:28
Email Marketing Applied Email MarketingSplit Testing Email Elements 02:28
Email Marketing Marketing AutomationMarketing Automation and CRM 07:27
Email Marketing Email MarketingContact Database 05:36
Email Marketing Applied Email MarketingOptimizing Marketing Email 06:25
Email Marketing Email Marketing StrategyEmail Lists 01:37
Email Marketing Marketing AutomationLead Scoring 04:28
Email Marketing Email Marketing StrategyOutbound Email Marketing 04:36
Email Marketing Email MarketingCampaign Delivery Management 04:19
Email Marketing Applied Email MarketingEmail Testing 02:26
Email Marketing Email Marketing StrategyBounced Emails 00:31
Email Marketing Email Marketing StrategyEmail Open Rates 11:41

Social Media Marketing View All →

Social Media Marketing Strategy and PlanningSocial Strategy 03:09
Social Media Marketing LinkedInTargeting 07:46
Social Media Marketing FacebookTargeting 04:08
Social Media Marketing LinkedInAdvertising Strategy 05:25
Social Media Marketing LinkedInCompany Page 14:12
Social Media Marketing Social Media MarketingSetting up a Social Media Experience for a Business 02:21
Social Media Marketing FacebookReports 04:08
Social Media Marketing LinkedInSponsored Content Ads 05:26
Social Media Marketing Strategy and PlanningKey Success Outcomes 03:30
Social Media Marketing TwitterAd Formats 03:17
Social Media Marketing Social Media MarketingUsing LinkedIn to Engage an Audience 02:41
Social Media Marketing Strategy and PlanningResources 04:36

Social Selling View All →

Social Selling Increasing EngagementSharing Content to Build Engagement 0:51
Social Selling Closing and RetainingUsing Social Tools to Increase Conversion 1:00
Social Selling Attracting CustomersBuilding and Engaging your Network 0:52
Social Selling Attracting CustomersMatching Content with Channels 0:49
Social Selling Closing and RetainingBuilding a Deeper Post-sales Relationship 1:15
Social Selling Finding and Targeting ProspectsSocial Listening and Social Intelligence 0:50
Social Selling Attracting CustomersCreating and Curating Content 0:55
Social Selling Closing and RetainingEncouraging Direct Engagement 0:51
Social Selling Fundamentals of Social SellingKey Concepts of Social Selling 1:12
Social Selling Fundamentals of Social SellingThe Changed Buying Process 0:57
Social Selling Finding and Targeting ProspectsBuilding Customer Personas 0:58
Social Selling Increasing EngagementAdding Insight for Buyers 0:55

E-Commerce View All →

E-Commerce E-commerce StrategyDistribution Logistics 08:00
E-Commerce Applied E-commercePR and E-Commerce 03:21
E-Commerce E-commerce StrategyConverting E-Commerce Customers 00:44
E-Commerce E-commerce StrategyData Privacy Policies 00:59
E-Commerce E-commerce StrategyWarehousing 01:00
E-Commerce Applied E-commerceAnalytics Platforms 02:18
E-Commerce E-commerce StrategyConversion Rate Optimization 03:23
E-Commerce Applied E-commerceShopping Comparison Engines 03:09
E-Commerce Applied E-commerceSelling Virtual Goods and Services 05:37
E-Commerce Applied E-commerceOrganic Search 13:48
E-Commerce Applied E-commerceCheckout Styles 06:05
E-Commerce E-commerce StrategyPackaging 02:51

Data and Analytics View All →

Data & Analytics Big Data and AnalyticsData Processing 08:27
Data & Analytics Big Data and AnalyticsData Reporting and Data Protection 03:26
Data & Analytics Big Data and AnalyticsData Collection 07:18
Data & Analytics Analytics with Google AnalyticsLegal Situation 01:39
Data & Analytics Big Data and AnalyticsArtificial Intelligence 08:50
Data & Analytics Analytics with Google AnalyticsTracking Data Effectively 02:06
Data & Analytics AnalyticsData Mining and Scraping 01:56
Data & Analytics Big Data and AnalyticsData Types 09:01
Data & Analytics AnalyticsData Collection 08:08
Data & Analytics Analytics with Google AnalyticsCollaboration 02:57
Data & Analytics AnalyticsWeb Analytics 04:43
Data & Analytics AnalyticsLegal Situation 01:52

Customer Experience View All →

Customer Experience (CX) CXKey Concepts of Customer Experience 01:33
Customer Experience (CX) CXUsing the Experience Map to Create Better Experiences 00:49
Customer Experience (CX) CXCX to Create Differentiation 00:55
Customer Experience (CX) CXAssessing CX 01:14
Customer Experience (CX) CXIncreasing Performance with CX 00:55
Customer Experience (CX) CXPresenting Evidence of the CX 02:02
Customer Experience (CX) CXThe Behavioral Change in Employees 01:40
Customer Experience (CX) CXUsing Data to Measure CX Performance 02:34
Customer Experience (CX) CXOngoing Data Insight 00:42
Customer Experience (CX) CXDesigning CX 04:23
Customer Experience (CX) CXCustomer Feedback 02:19
Customer Experience (CX) CXThe Basics of CX 01:01

Digital Management and Leadership View All →

Digital Management & Leadership Working With OthersWhy Good Communication Matters 05:49
Digital Management & Leadership Dealing With Conflicts and CrisesPreparing For a Crisis 04:25
Digital Management & Leadership Project PlanningIntroduction to Project Management 01:45
Digital Management & Leadership Web and EmailDesign and User Experience 00:58
Digital Management & Leadership Personal SkillsCultivating an Adaptable Mind-set 03:46
Digital Management & Leadership Project PlanningUsing the ‘Test and Learn’ Approach 05:17
Digital Management & Leadership Creativity SkillsGenerating New Ideas 05:04
Digital Management & Leadership Creativity SkillsSkills for Effective Problem Solving 06:15
Digital Management & Leadership Dealing With Conflicts and CrisesIdentifying Conflict Triggers 07:10
Digital Management & Leadership Digital LeadershipCharacteristics of Digital Leadership 05:26
Digital Management & Leadership Personal SkillsSaving and Creating Time 06:10
Digital Management & Leadership Digital LeadershipOperationalization Stage 06:22

Digital Marketing View All →

Digital Marketing Traditional CommunicationsPerformance Measurement 08:58
Digital Marketing Traditional CommunicationsEmbed Your Company’s Purpose 04:13
Digital Marketing Traditional CommunicationsEmploy an Omni-Channel Approach 03:50
Digital Marketing Budget and ResourcingPersonnel Planning 19:27
Digital Marketing Budget and ResourcingDigital Media Pricing 13:00
Digital Marketing Introduction to Digital MarketingThe Buyer’s Journey Introduction 02:03
Digital Marketing Introduction to Digital MarketingAudience Research 06:40
Digital Marketing Introduction to Digital MarketingCase Study: SMART 03:01
Digital Marketing IntroductionValue Proposition 04:05
Digital Marketing Budget and ResourcingBudget Process 12:39
Digital Marketing IntroductionBusiness Strategy 05:56
Digital Marketing IntroductionDigital Channels 08:06

Display and Video Advertising View All →

Display & Video Advertising Display AdvertisingPlanning 04:15
Display & Video Advertising YouTube and Social VideoSocial Video Types 08:07
Display & Video Advertising Display and Video AdvertisingMetrics 01:25
Display & Video Advertising Display and Video AdvertisingAudience Targeting 05:23
Display & Video Advertising YouTube and Social VideoAdvertising Fundamentals 03:54
Display & Video Advertising Display and Video AdvertisingRemarketing 04:13
Display & Video Advertising Display AdvertisingTargeting 01:56
Display & Video Advertising Display AdvertisingRemarketing 08:56
Display & Video Advertising Display and Video AdvertisingTargeting 00:49
Display & Video Advertising Display AdvertisingAudience Targeting 05:59
Display & Video Advertising Display AdvertisingAd Formats 08:42
Display & Video Advertising YouTube and Social VideoYouTube Analytics 03:17

PPC and Paid Search View All →

PPC & Paid Search Paid SearchBidding Best Practices 08:32
PPC & Paid Search Strategy and PlanningWebsite Analytics Integration 06:00
PPC & Paid Search Paid SearchGoogle Ads Editor 02:35
PPC & Paid Search Paid SearchDeeper Reporting 02:58
PPC & Paid Search Paid SearchConversion Optimization 05:06
PPC & Paid Search Paid SearchKeywords, Ad Groups, and Campaigns 06:32
PPC & Paid Search Strategy and PlanningCompetitor Research 05:09
PPC & Paid Search Paid Search (PPC) with Google AdsKeyword Research 06:10
PPC & Paid Search Paid SearchBenefits of Paid Search 04:18
PPC & Paid Search Paid SearchCampaign Creation 05:19
PPC & Paid Search Paid SearchCampaign Optimization 03:24
PPC & Paid Search Paid Search (PPC) with Google AdsBudget Management 06:04

Search Engine Optimization (SEO) View All →

Search Engine Optimization (SEO) SEO WorkshopBacklink Profile 07:00
Search Engine Optimization (SEO) SEO WorkshopKeyword Evaluation 06:32
Search Engine Optimization (SEO) SEO ContentContent Types 03:49
Search Engine Optimization (SEO) SEO SetupSocial Media Profiles 00:54
Search Engine Optimization (SEO) SEO SetupSEO Measurement 03:38
Search Engine Optimization (SEO) IntroductionSearch Engine Optimization 01:17
Search Engine Optimization (SEO) SEO WorkshopContent Marketing for SEO 08:15
Search Engine Optimization (SEO) SEOTypes of Research 07:10
Search Engine Optimization (SEO) SEO WorkshopCompetitor Research 08:15
Search Engine Optimization (SEO) SEO SetupIntroduction to SEO 04:59
Search Engine Optimization (SEO) SEOTechnical Optimization 14:36
Search Engine Optimization (SEO) SEO WorkshopGoogle Search Console 06:01

Web Design, CRO and UX View All →

Web Design, CRO & UX UX ResearchCognitive Bias 02:08
Web Design, CRO & UX Website OptimizationOptimize a Website 05:49
Web Design, CRO & UX UX ResearchCase Study 08:03
Web Design, CRO & UX Website OptimizationWebsite Metrics 04:01
Web Design, CRO & UX UXVisual Design: Best Practices Summary 03:25
Web Design, CRO & UX UX ResearchUX Benchmarking 02:16
Web Design, CRO & UX UX ResearchUser Personas 04:01
Web Design, CRO & UX UX ResearchUser Behavior Change 04:24
Web Design, CRO & UX UX DesignAdopting the Right Mindset 04:20
Web Design, CRO & UX UX ResearchSharing the UX Plan 02:27
Web Design, CRO & UX UX ResearchAffinity Mapping 01:02
Web Design, CRO & UX UX ResearchUsability 03:24