ICE MALTA

PLATINUM PARTNER

Location: MaltaPartner since: 2014

PLATINUM
PARTNER

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As an expert in providing globally recognized training, ICE Malta wanted a certification that would enable students to strengthen their digital skills and progress their careers

As Malta's only ISO 9001:2008 certified ICT Academy, the Institute of Computer Education (ICE Malta), was founded four years ago in the heart of the Mediterranean. Together with international educational partners, the team then designed study programmes which helped position talent as prime candidates for career opportunities. As a result, digital skills were positioned as a high priority on ICE Malta’s agenda.

The Challenge

The rising dominance of digital in the business world has meant that current and potential employees are trying to catch up. In the Maltese Islands, the founders of ICE Malta noticed a significant need for digital skills training and a gap in the market when it came to digital expertise.

To tackle the issue, ICE Malta's Director of Operations, Nikolai Sammut and the Academic Team worked with industry leaders to identify the skills gaps that existed across businesses.

“What Malta’s workforce needed was a certified and professional course that ensured local marketing professionals, business owners, young graduates and individuals looking to master digital had the opportunity to achieve an accreditation that recognized their digital marketing skills and helped them evolve in the digital arena.”

As Malta’s only certified ICT Academy and an expert in providing worldwide recognized certifications by educational giants such as Adobe, Cisco, and Microsoft, ICE Malta knew the value of certification and wanted a partner that shared the same ethos and standard of quality.

The Solution

In 2014, ICE Malta’s founders earmarked the Digital Marketing Institute as an ideal partner. After extensive discussions, the organization decided to roll-out the Digital Marketing Institute’s Professional Diploma in Digital Marketing, a certification that would enable students to strengthen their skill sets and progress along a digital marketing career path.

A leader in the digital sphere, Digital Marketing institute's Professional Diploma in Digital Marketing is a constantly evolving syllabus that focuses on current trends and best practices to provide a curriculum ideal for anyone involved in the planning, implementation or measurement of digital strategies, or anyone looking to pursue a career in this area.

For ICE Malta, the benefits of the course to potential students were seen to be invaluable and would provide a certified syllabus that introduces key digital specialisms from mobile and social media to e-mail, PPC and SEO.