DMI Track
Short Paid Search Training Course
This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.
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Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
Paid Search (PPC)
[price:dmi-track-paid-search-ppc_paynow]
Enrollment Deadline is Aug 17th
Course Overview
Duration
8 Hours Self Paced Learning
Enrollment
Enroll by Aug 17th
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
Get team access to elite digital marketing training
Try Tracks for EnterprisePaid Search Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.
↗4 Interactive Modules.
↗Associate Level Certification.
↗8 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Paid Media↗Productivity↗Data Analysis and Forecasting↗ Problem-Solving↗Managing & Improving Campaigns↗Presentation Skills ↗Visualizing and Reporting Data↗eCommerce
What you'll learn
4 Modules • Approx 8 hours Learning content
Module 1 - Search Marketing and eCommerce
1h 31mins
Develop your knowledge of PPC by focusing on search marketing and eCommerce.
Knowledge Gain:
Paid vs Organic Search - Striking the Right Balance Best Alternatives to Google Analytics5 of the Best eCommerce PlatformsA Quick-Start Guide to Google ShoppingMarketing on Amazon: A Major Rival for Google?
Case Study/Webinar
eCommerce Webinar: eCommerce and Content Insights with Marijana Kay
Expert Insights:
Savvy Insights into Google Ads
Module 2 - Productivity and Creating Optimized Campaigns
1h 48mins
Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.
Knowledge Gain:
Increasing Your Productivity at WorkCreating a Paid Search Campaign
Toolkits included:
Google Ads Creator Template
Five Steps to Picking Profitable Keywords
PPC Campaign Toolkit
Case Study/Webinar
ASOS: Setting the Trend with Innovative Digital Strategies
Module 3 - Managing and Improving Campaigns
2hr 10mins
Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.
Knowledge Gain:
Managing a Paid Search Campaign BudgetOptimizing a Paid Search Campaign
Toolkits included:
Media Budget Tracker
Expert Insights:
Optimizing a Paid Search Campaign
Omnichannel Marketing
Module 4 - Visualizing and Presenting Results
2h 45mins
Learn how to visualize and present the results of your PPC campaigns.
Knowledge Gain:
Reporting on the Success of a Paid Search Campaign The Best New Analytics Tools for Digital MarketingReporting, Visualization, and Presenting DataImproving Your Presentation: Skills
Toolkits included:
Targets and KPIs - Essential Toolkit
Master your Presentations
Funnel Conversion Reporting Toolkit
Expert Insights:
Watch & Learn: Excel Walkthroughs with Cathal Melinn
Digital Channels
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of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
200,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
An excellent course to upskill in digital marketing. Would highly recommend...
Alden, Australia
I would recommend their courses to others, they're certainly worth the investment.
Victoria T, UK
DMI showed genuine interest and commitment to my future and to helping me achieve my goals.
Phillip Q, Canada
Completing the online training has been fantastic! I've learnt so much valuable information.
Adam H, UK
From day 1 DMI were super accessible and available to help, pretty much in real time.
Irina, Canada
I was really happy with my course... very modern and presented for "easy digestion".
Amelie, Germany
Our 160,000+ Members work for companies like:
Globally recognized certification
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Paid Search
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals of Paid Search. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
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Installments
Pay in 3 easy installments
[price:dmi-track-paid-search-ppc_rnw-3part-km2o] / mo