DMI Logo

DMI Track

Short Paid Search Training Course

This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.

Google Customer Review
Global Authority

The Global Authority

12 years delivering excellence


200,000 + Members

Join a global community


Associate Certification

Globally recognized


Includes DMI Membership

FREE with all courses

Paid Search Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the search marketing and paid media.

4 Interactive Modules.

Associate Level Certification.

8 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Paid MediaProductivityData Analysis and Forecasting Problem-SolvingManaging & Improving CampaignsPresentation Skills Visualizing and Reporting DataeCommerce

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 8 hours Learning content


Module 1 - Search Marketing and eCommerce

1h 31mins

Develop your knowledge of PPC by focusing on search marketing and eCommerce.

Knowledge Gain:

Paid vs Organic Search - Striking the Right Balance Best Alternatives to Google Analytics5 of the Best eCommerce PlatformsA Quick-Start Guide to Google ShoppingMarketing on Amazon: A Major Rival for Google?

Case Study/Webinar

eCommerce Webinar: eCommerce and Content Insights with Marijana Kay

Expert Insights:

Savvy Insights into Google Ads


Module 2 - Productivity and Creating Optimized Campaigns

1h 48mins

Step further into PPC by learning how to create optimized campaigns. You’ll also look at how to increase your productivity, to help you achieve your goals.

Knowledge Gain:

Increasing Your Productivity at WorkCreating a Paid Search Campaign

Toolkits included:

Google Ads Creator Template

Five Steps to Picking Profitable Keywords

PPC Campaign Toolkit

Case Study/Webinar

ASOS: Setting the Trend with Innovative Digital Strategies


Module 3 - Managing and Improving Campaigns

2hr 10mins

Develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics.

Knowledge Gain:

Managing a Paid Search Campaign BudgetOptimizing a Paid Search Campaign

Toolkits included:

Media Budget Tracker

Expert Insights:

Optimizing a Paid Search Campaign

Omnichannel Marketing


Module 4 - Visualizing and Presenting Results

2h 45mins

Learn how to visualize and present the results of your PPC campaigns.

Knowledge Gain:

Reporting on the Success of a Paid Search Campaign The Best New Analytics Tools for Digital MarketingReporting, Visualization, and Presenting DataImproving Your Presentation: Skills

Toolkits included:

Targets and KPIs - Essential Toolkit

Master your Presentations

Funnel Conversion Reporting Toolkit

Expert Insights:

Watch & Learn: Excel Walkthroughs with Cathal Melinn

Digital Channels


of DMI graduates think DMI certification is valuable

Google Stars

200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 160,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMI Certification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review

200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 160,000+ Members work for companies like:

Giac Logos

Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Paid Search

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Paid Search. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Buy Now

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game




Members say their course has had a positive impact on their career

200+ 5 Star Customer Reviews

Of Alumni promoted upon completion of DMI course

Buy Now

Join 160.000+ Members



Pay in 3 easy installments

[price:dmi-track-paid-search-ppc_rnw-3part-km2o] / mo