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Masters in Digital Marketing


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Gain the deep understanding and specialist knowledge to truly master your digital marketing skills. Hoping to upskill and get certified in digital marketing? Take a look at our DMI Expert course.

Why DMI?

Globally recognized certification

Join 200k+ members worldwide

Payment Plans Available

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Program learning outcomes and content


This course is about exploring the edge. Advanced skills, specialist knowledge and strategies. Critical thinking. How to meet any challenge the game throws up and more. The modules are building blocks - of the game, of your career, of the brand new expert's expert that is you. Here is what you need to know about the MSc Digital Marketing Masters:

Communications and Consumer

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Social Media Marketing

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Search Marketing

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eCommerce and Email

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Mobile Marketing

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Digital Strategy & Planning

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Communications and Consumer

Module Info & Overview

Strategy, strategy, strategy. This module is about strategic management as artform. How to make your digital strategy watertight so it holds up beautifully under boardroom scrutiny and out in the real world as it manifests across platforms. It all starts with solid development and planning. Then how to identify the right channels for your brand – who are you speaking to? How do you speak to them? How do these people think, feel and behave in life and online? We take that timeless and priceless marketing classic, the value proposition, and show how it works in this wild new landscape (as brilliantly as ever, with a little inspired translation). Then we move deeper into the artform – basic, integration and defensive strategies and how to produce insightful and delightful C-level reports on your campaign.

No, digital isn’t re-inventing the wheel, just making it spin faster - and faster again - so it covers more ground, shoots to the moon and comes right back to tell you all about its adventures in realtime and pinpoint detail.

    Who's this for?


    • Sharp and experienced marketing and business professionals who know their worth and want to communicate it to the world.
    • Marketing Managers and Senior Management
    • Proven talent who are ready to rise up and take their place
    • Small Business Owners who may or may not want to stay small
    • Experts who want to become expert's expert. Who want to become true authorities in their field.
    • Entrepreneurs who want to be more entrepreneurial

    Globally Recognized Certification

    Over 200,000+ Members
    Globally Trust DMI to progress their career


    of DMI graduates say the course helped them get a promotion.


    say certification was a reason for their salary increase


    got a new role in digital marketing or changed their career path

    Our members work for some of the biggest companies globally

    Logos... members work for

    We get you in the game

    Members stories

    Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.

    Anna Moldovan photo

    Anna Moldovan

    DMI Masters - Google

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    Kirk Durnford

    DMI Masters, RSA Ireland

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    Pat Kenny

    DMI Master, Ordinance Survey Ireland

    Stay relevant.
    Stay connected to opportunities.
    Get in the game - and stay ahead.