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Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

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200,000 + Members

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Associate Certification

Globally recognized


Includes DMI Membership

FREE with all courses

Search Engine Optimization Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more.

5 Interactive Modules.

Associate Level Certification.

9 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Search RankingsWebsite PerformanceData Analysis and ForecastingProblem-SolvingOn-Page and Off-Page SEOStrategy and EvaluatingVisualizing and Reporting DataAgile Thinking

This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

5 Modules • Approx 9 hours Learning content


Module 1 - Getting Started with Search Ranking

1h 10mins

An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.

Knowledge Gain:

Fundamental Principles of SEO

Toolkits included:

The Complete Guide to On-Page and Off-Page SEO

Expert Insights:

Improving your Search Presence with Joe Williams

The Key Elements of SEO - A Visual Guide

Why SEO is Changing and How Best to Respond


Module 2 - Problem-Solving and Improving Website Performance

1h 40mins

Develop your knowledge of SEO by focusing on improving website performance and problem-solving.

Knowledge Gain:

Improving Technical SEO Implementing SEO in a Mobile Environment Problem-Solving Skills Enhancing Your Problem-Solving Skills

Toolkits included:

5 Usability Principles That Make Visitors Stick (and Boost Your SEO)

3 Ways to Create Mobile-friendly Content


Module 3 - Optimizing On-Page and Content Performance

2h 30mins

Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.

Knowledge Gain:

Improving On-page OptimizationKeyword Research

Toolkits included:

On-Site SEO Audit Handbook and Toolkit

Five Steps to Picking Profitable Keywords

Aligning Keywords and Existing Content

Expert Insights:

Voice Search Webinar: Presentation

Booking.com: A 5-Star Marketing Performance


Module 4 - Collaboration - Enhancing Off-Page and Local SEO

1h 52mins

Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.

Knowledge Gain:

Improving Off-page Optimization Successful CollaborationImproving Local SEO

Toolkits included:

Guest Blogging Guide and Toolkit

5 Tactics to Get Great Customer Reviews

Offline-Online Attribution with Google Maps


Module 5 - Strategy and Evaluating Performance

2h 06mins

Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.

Knowledge Gain:

Implementing Strategic SEO PracticesMeasuring and Reporting SEO CampaignsEvaluating the Performance of SEO Content

Toolkits included:

Targets and KPIs - Essential Toolkit

Content and Channel Matrix Template

Getting your Search Marketing Campaign up and running

Case Study/Webinar

SEO Webinar with Joe Williams Q&A


of DMI graduates think DMI certification is valuable

Google Stars

200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

Skills Experts

Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

DMI Community

Join a community & get tools for life

Join 165,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.

DMI Certification

Globally recognized certification

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

Google Review

200,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 200,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

The information provided by DMI is exceptional... relevant and easily digestible for the busy professional.

LaShaun R, Trinidad and Tobago

The course provided me with the necessary knowledge and a clear guideline…

Joy T, Germany

Outstanding and comprehensive journey for the people who seek the quality and value

Esad T, Poland

Our 170,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals Search Engine Optimization. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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